Top Seven Ways to Avoid Weight Loss Rip-offs

(Seven things you know, but don’t want to accept)

 

 

With as many as 30% of Americans being or more pound over weight, and many more approaching that it’s no surprise that weight loss is big business.

 

The Federal Trade Commission (FTC) says fat-fighting fraud was the number one consumer scam in 2007. Many of the fraudulent claims made various scammers appeal to the desire for quick and effortless results. In the search for answers many otherwise sensible people suspend healthy skepticism.

 

The FTC issued a list of the top seven weight loss rip-offs and how to protect yourself. Beware of any product that promises any of the following:

 

  1. Causes weight loss of two pounds or more a week for a month, or more without dieting or exercise.

 

The only way to consistently lose weight is to use more calories than you take in.  If you want to lose weight you must reduce the number of calories you take in and increase your activity. There is no other way.

 

Excess fluid (water) weight can be quickly lost, but the amount of weight loss one can expect from this is minimal, and is quickly regained.

 

Also, without exercise muscle mass can be lost. Muscle is heavier than fat, so the amount of weight loss might seem dramatic. Loss of muscle is dangerous and unhealthy. To lose weigh you must increase of at least maintain your activity.

 

  1. Causes substantial weight loss, no matter what or how much the consumer eats.

 

There is a grain of truth in this claim. One can each as much as one wants, if one limit what one eats. For example, if all you eat is celery, you can is eat as much as you want and lose weight. Restrictive diets are not only unsatisfying they are nutritionally incomplete.

A wide variety of foods, with emphasis on vegetables and fruits, is the healthiest approach to eating for most people.

 

  1. Causes permanent weight loss (even when the consumer stops using the product).

 

The only way to make weight loss permanent is to make permanent changes to one’s lifestyle, beginning with changing one’s thinking.

 

  1. Blocks the absorption of fat or calories to enable consumers to lose substantial weight.

 

Small amounts of weight loss are possible with fat and carbohydrate blockers. Long-term use of either of these is nutritionally dangerous. Any weight loss attained through the use of these is quickly regained when they are discontinued.

 

  1. Safely enables consumers to lose more than three pounds per week for more than four weeks.

Continuous weight loss for more than four week is possible only with a regimen of increasing activity. While this is possible a more realistic expectation is to see a gradual slow weight loss over many months. Weight that took years to gain is not going to be lost is a few short months.

 

  1. Causes substantial weight loss for all users.

 

All diets work –for some; none work for everyone. There is no product, technique, or diet that works for everyone. If you truly desire to lose weight you may have to try a number of approaches before find the one that works for you.

 

The general principles of weight loss are the same for everyone: Sustained weight loss begins on the inside, by changing your thinking and emotional habits. Then you make changes in your behavioral habits so that you use more calories than take in.

 

The specifics for each person require an individualized approach and plan.

 

  1. Causes substantial weight loss by wearing it on the body or rubbing it into the skin.

 

Creams and ointments can have modest cosmetic results, but the results are only skin deep. There is no cream or ointment that can replace the work of an individualized plan.

 

 

This is not to say that products making any of these claims have no benefit. Just beware that any benefit may be minor, temporary or come with health risks that outweigh any benefit.

 

In addition to the warnings issued by the Federal Trade Commission, the Better Business Bureau has issued consumer warnings as well. The BBB top seven weigh loss rip-offs to be aware of are:

 

 

1. Products with unproven claims. The Federal Trade Commission just fined four companies $25 million for what it said was false advertising: Exendrine EFX, One a Day Weight Smart, Cortislim, and Trimspa.

 

2. Fraudulent clinical trials. The Better Business Bureau says a company called Metacor offers to pay you to test a weight loss drug. The Better Business Bureau says people in six states say after paying $144 to start the program, they never heard from the company again. Legitimate clinical trials do not require payment by the participants.

 

3.  Refund policies that are impossible to follow. A guarantee should be in simple language, without complicated conditions. Many weight loss companies guarantee your money back, but a refund is only as good as what is on paper and what you can enforce. If a company is out of business, you have very little recourse other than trying to do a civil suit.

 

4. A number of studies show hypnosis can help some people lose weight. Beware of traveling weigh loss (and stop-smoking) seminars. Some are little more than sales pitches for expense diet products or tapes and CDs. Check out the refund policy first. Some hypnotism seminars offer a guarantee that is only good for a specific limited period of time, typically the time that you're in the seminar. There’s no way to know if you quit smoking or lost weight in that period of time. Others require strict adherence to a daily routine, such as listen everyday for 21 days, or the guarantee is void.

 

There are legitimate weigh loss and stop smoking seminars. Check all the conditions and promises before you enroll.

 

5. Be leery of buzz words like "breakthrough" or "secret." Be aware of the difference between what can be scientifically proven and what makes for interesting advertising.

 

6. The Better Business Bureau warns you to be careful with lipo-dissolve, injections that are supposed to melt fat. The procedure is not FDA approved, so choose a licensed doctor. The Bureau says 300 people complained injections by a national company called Go Fig, Inc. did not work. The company went belly up.

 

7. Be cautious with health clubs that are financially unstable, or that offer unproven programs.  Many consumers lose more from their wallet than they do from their waistline when health clubs suddenly close shop.

 

 

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John Lundholm, Hypnotherapist, RN, and Educator/speaker helps people succeed by addressing the two essential foundations of achievement: the success mindset and disciplined action. This article may be reproduced, but only in entirely and without modification, including this resource information. Additional Articles at http://www.changedynamics.net/

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Of course, not all habits are easily brought to an end because the level of thinking about the habit is below conscious awareness. It's in these cases that hypnosis provides a means for direct communication with the subconscious mind. If you are in the Inland Northwest and would like to find out if hypnosis can help you please call (208) 691-4468

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